Noga Sela-Shalev
Noga Sela-Shalev

Fresh Start foodtech incubator


Noga has 15 years of experience in product management, marketing, and business development in the food and foodtech industry, closely acquainted with the local and global foodtech scene, supporting early-stage start-ups from vision to scale. She is experienced in business evaluation of innovative technologies with high emphasis on applicable innovation and has initiated and led industry and startups joint development as well as implementation processes according to industry’s needs and requirements. Beyond her extensive marketing background, as formerly the chief of staff and head of innovation unit in Tnuva, Israel’s biggest food company, she initiated and led corporate level strategic projects in various fields, from operational excellence to corporate strategy, and established the Tnuva group corporate innovation unit and work processes. Noga holds an MBA degree from the Tel Aviv University.

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AgVenture Launch

EBRD is extending support to the start-up food and agri-tech sector through the EBRD AgVenture programme.

Are you a food or agri-tech start-up facing some of the biggest challenges in the food industry today? We are looking for ideas on how start-ups can help address rising input costs, counter the impact of intensifying climate change and ensure fair inclusion in global value chains.

Join our EBRD AgVenture start-up launch event to connect with investors and discover what they are looking for in food and agri-tech start-ups and the sector more broadly. Find out what the EBRD is doing to support innovation and start-ups.


-          Micol Chiesa, Partner and Head of Climate Science at Planet Fund

Keynote speaker:

-          Noga Sela-Shalev, CEO of the Fresh Start foodtech incubator

Panel participants:

-          Jan Kobler, Managing Partner at South Central Ventures

-          Robin Saluoks, CEO of eAgronom

Noga Sela-Shalev
Fresh Start foodtech incubator
Robin Saluoks
Jan Kobler
Managing Partner,
South Central Ventures
Micol Chiesa
Partner and Head of Climate Science,
Planet Fund